Training Programmes - Selling Suite

Sales Presentation Skills

 Why Needed

You only have minutes to influence the board, win the contract, beat the competition, get the client to make a commitment, or close the deal. Can you do it? Fact! The majority of formal sales presentations are ineffective! They are ineffective because they are poorly designed and delivered without conviction. Sales presentations are supposed to influence and cement the deal.

Content

• Evaluate your present presentation skills.

• Improve use of preparation time

• How to structure presentations for improved audience comprehension & participation

• Ways to open a presentation and gain immediate listener attention.

• Techniques to motivate listeners to understand and take action.

• Making it memorable:

• Using visual aids for greater effect.

• Presenter's Pitfalls: Anticipating and preventing problems before they occur

• Techniques for planning ahead for tough questions.

• Understand the difference between persuasive and informative presentations.

• Managing your mind: Stress management techniques before and during presentations

• Thinking on your feet: Develop confidence / skills to respond effectively at meetings

• How to present influential cases to senior management prospects.

• How to promote an improved company image to clients at product launches

• Strategies for closing a presentation, which will encourage a strong next step action step.

• Research: How to use a variety of resources to uniquely customise a presentation to a specific organisation, audience, or group of listeners.

The phrase goes 'people buy people first before they buy your product'! You never get a second chance to make impact with your sales presentations - so don't take that chance - make sure you make the correct type of impact