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Top negotiators retain margin in tougher times

Whether you are buying or selling in today’s economic environment your clients will in all probability be asking you to negotiate a better deal. Even the clients who never mentioned price before are coming under pressure to get more value for money, so how will you hold onto your margin and protect your bottom line while keeping your clients happy. The people who succeed in this tough task are those who understand the rules and principles of negotiation and are skilled at implementing them.