Selling in Tough Times Newsletters
Dec 2010Selling In Tough Times
How well networked are you? In 2010 business development is tougher that ever before. Buyers are more cautious, preferring to spend their budgets with trusted suppliers. For this reason cold callers are finding phones slamming down faster than ever before. On top of this, the decision making process in many organisations’ has moved up a level to more senior management, and this may mean your old contacts no longer have the power or autonomy to make purchasing decisions on their own any more. Clearly, to be successful in sales in 2010 it’s not who you know that counts, it’s who knows and trusts you that does.