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LinkedIn as a Lead Generation Tool

Simply having a LinkedIn account is not enough - you must have a strategy and a plan!

Professional sales people frequently tell me they have a LinkedIn account, but haven’t yet figured out its capability or potential. Even those who use LinkedIn on a regular basis often run out of ideas and steam after a short while. Initially there is a frenzy of activity linking up with friends, college classmates, former work colleagues etc. But then what to do once you have started to gather all these new networking contacts? Many users become inactive very quickly and only dip in and out when prompted by an invitation from someone else.

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